Paul Accinno
President and CEO of WorldDealer Advertising

As Founder and President and CEO of WorldDealer Advertising, Paul Accinno has developed a multi-channel automotive marketing company that provides Digital, Traditional and Social media solutions for auto dealers nationwide. As an automotive retail strategist, Accinno emphasizes marketing integration and “seamless” communications to provide dealers with a “one-voice” approach to modern retail automotive marketing. He combines his OEM, retail and advertising backgrounds to deliver actionable best practices to dealers of all size. His no nonsense, results-driven approach to automotive retail marketing has gained him the respect of many dealers, clients and friends.

Accinno’s company currently provides Responsive Web Design (RWD) dealer websites, advanced search strategies (SEO/SEM/RT/BT), Digital Display/Web Video, Broadcast/Print/Mail Production/Media Buying, Email/Text Marketing and Social/Reputation Management. His mantra is ONLINE + OFFLINE = BOTTOMLINE!

Prior to founding WorldDealer, Accinno was President/CEO of JW Messner advertising, GM’s largest Tier 2 agency at the time. While he engaged in many tasks, his forte was Media Development and Strategic Planning for the largest dealer ad groups in the country. Accinno started his automotive career as a Zone Manager for Ford Motor Company where he won several of the OEM’s top awards for market performance and was later hired by one his dealers. As Vice President of Sales & Marketing for the top 100 automotive group, he developed successful multi-brand strategies and strategic marketing plans for each location.

Accinno speaks at automotive conferences and universities and publishes articles on automotive marketing. He is also a consultant to some of the country’s largest TV station groups, helping them to develop multi-channel products and services designed to address the needs of local auto dealers.

Accinno earned his MBA in Marketing Management from the Walter E. Heller College of Business Administration at Roosevelt University in Chicago. He currently resides in Bucks County, Pennsylvania, near Philadelphia.