Richard Bustillo
General Manager, Rick Case Honda

Richard Bustillo is the General Manager of Rick Case Honda in Fort Lauderdale, Florida. He has a proven history of success in raising dealership net profits and a consistent record of turning poorly performing dealerships into solid performers, as well as significantly improving already profitable operations. As the operational leader of the largest Honda Dealership facility in North America, Bustillo supervises a team of over 400 associates that sell and service thousands of new and used vehicles each month.

At Rick Case Honda, he is the decision-making authority with full responsibility for all day-to-day dealership operations, policies and procedures. Bustillo is a recognized expert in the hiring, training and motivation of management and support personnel, along with the creation of innovative sales and marketing approaches. Bustillo has been the GM at Rick Case Honda since 2008; prior to that he served as the GM at Germain Toyota Scion in Naples, Florida from 2002 to 2008. He also served as General Manager of South Motors Volkswagen Suzuki from 1999 through 2002 and has been an automotive professional since 1995.

To give back to the Automotive & Leadership communities and help other business benefit from his proven methods Richard Bustillo has been a key note speaker at many leadership conferences across the country, including Automotive Digital Dealer Conference (2012, 2013), Automotive Leadership Roundtable (2011-2013,) Thought Leadership Summit (2012), Chartercom Automotive Summit (2013). Bustillo has widely become recognized as a leader in his field and regularly hosts visitors to his store to help other leaders implement his methods while also sharing his approach from a ground up perspective.

As a result of his achievement in implementing methods and change to generate a successful business Bustillo has been featured in numerous publications to include Dealer Magazine, June and April 2012 as well as Auto Success September 2012 and September 2013. He has covered multiple topics ranging from sales in the service lane to targeted video marketing to call monitoring.